Social media for trades, explained plainly.
No jargon, no fluff. What to post, how to keep it going when work is flat out, and how to avoid looking like every other page on Facebook. Written for Irish trades businesses.
What should a trades business actually post about?
The content types that work for plumbers, electricians, builders and landscapers — and the stuff that quietly puts customers off.
Read the guide →Why your Facebook page is losing you jobs (and how to fix it)
A dead page is worse than no page. The most common problems on trades pages, and a checklist to fix them in half an hour.
Read the guide →5 minutes a week: the habit that actually works
Why "I'll do it later" never happens, and the smallest posting routine that keeps a page alive when you're flat out.
Read the guide →Before and after posts: why they work and how to do them properly
The single best-performing format for trades content — what to photograph, what to skip, and the mistake everyone makes with the "before" shot.
Read the guide →Facebook Business Page vs personal profile
Plenty of trades post from a personal profile. Here's what that costs you — and how to switch without losing your followers.
Read the guide →"AI slop": why so many business pages suddenly sound the same
Generic content and AI-generated images are everywhere — and customers can tell. What it costs a trades business, and a simple test to stay real.
Read the guide →